impressions are to your business. On the other hand, if you were using Accelerated Delivery and found out the day after your campaign launched that your budget was exhausted after the first hour, you could take action. Obviously, you need to lower your bids or increase your daily budget to appear for the whole day. Standard delivery creates the illusion that you can "afford" to show up all day. But you can't - Google decides when to show your ads for you. Whichever delivery method
Spending beyond your means. But expedited delivery notifies you much faster and puts you back in control. Common PPC Error #4: Automated Rules fax number list Setup Incorrectly Sales don't always happen between 9 a.m. and 5:30 p.m.; even if they do, it may be in a completely different time zone. But thanks to the automated rules, there's no need for anyone to be up until 11:00 p.m. on Christmas Eve to make ad changes. Everything can be configured to work in your absence without a hitch - as long as you're careful.
First, make sure all the settings on your “Create Rule” screen are correct. And by that, I mean check it yourself and have someone else check the settings for you. A slew of promotional ads going live on the wrong day can lead to huge problems: Automatic rules Do you apply the rule to selected ads or to all ads in a campaign? Should the rule be limited to ads with specific wording? Does this rule run daily or just once?