The way in which we consume leisure and culture has changed in recent Photo Retouching years, although it has been the coronavirus that has accelerated this transition even more and now a high percentage of the population prefers online content. This has made it more necessary than ever to integrate Google Ads into the major streaming video platforms. We explain everything below. Do you want to know how to make your Google Ads campaigns a success this year ? Click here and Photo Retouching see the related course. Discover the trends and news of the Google advertising platform.
How to use Google Ads to advertise on streaming platforms What's new Photo Retouching in Google Ads for video Google advertising can now be seen on television, which means that video advertising campaigns can now also be segmented by television, as well as by device, operating system, device model, web, apps and third-party channels. Bearing in mind that more and more users are accessing multimedia content from a Smart TV, streaming television advertising is a great opportunity for companies or brands that want to advertise their products or services and reach the largest possible audience. New TV section The integration of Google Ads in streaming video platforms led Google to create a section dedicated to TV in its marketplace. The objective of this new section is that the advertiser can find the best streaming platform to promote their product or service and thus reach the most appropriate audience or the one who can actually become a customer. This section was necessary, Photo Retouching since each platform has a target and, therefore, different interests in terms of consumption.
In addition, the cost of an advertisement on YouTube that is going to be seen on television screens can cost €0.01 per view. New ad bidding option To make it much easier for a company or brand to start an advertising campaign on streaming platforms, Google created "lists to buy", Photo Retouching a new advertising bidding option. So the idea is to discover the devices that the public uses to connect to each of the streaming platforms and that the advertising is visible right there. In this way you will reach the type of public you want to reach.