The rapid popularization of the Internet has made people see more business opportunities. Since the 1990s, people have begun to use the Internet to do network marketing. In the 1990s, the Internet media, with new ways, methods and concepts, through a series of network marketing planning, formulation and implementation of marketing activities, can more effectively promote the new marketing model of transactions.
Simply put, network marketing is a marketing activity carried out with the Internet as the main means to achieve a certain marketing purpose.
With the further expansion of the influence Latest Mailing Database of the Internet, the further deepening of people's understanding of network marketing, and the emergence of more and more successful cases of network marketing promotion, people have begun to realize the many advantages of network marketing and more and more through the network. Marketing.
Network marketing is not only a marketing method, but also a culture, a new culture of the information society, leading the media to enter a new mode.
1. Understand what is network marketing
Network marketing is based on the Internet platform, using information technology and software tools to meet the process of exchanging concepts, products, and services between companies and customers, creating, promoting, and delivering customer value through online activities, and to customer relationships. Manage new marketing activities in the Internet age to achieve certain marketing purposes.
Compared with traditional marketing methods, network marketing has many fresh and unique distinctive features:
Breakthrough of time and space in communication Because the Internet can disseminate and exchange information beyond the limitations of time, space and region, network marketing is separated from the Time and space constraints can be traded, companies have more time and space for marketing, and 7*24, 365*24 will no longer be impossible.
(2) High-precision and low-cost
virtual space-time exchange of information through the Internet has replaced the previous physical interaction. On the one hand, the cost of physical production in the traditional communication process is reduced, and everything can be virtualized. Because information can be disseminated and reused many times, the loss is greatly reduced. At the same time, the amount and accuracy of information transmitted by Internet information is far beyond that of traditional media, which cannot be compared with them.
(3) Strong integration
Through the display of networked commodity information, the Internet calls the information in the information base to provide relevant inquiries, realizes the interaction of supply and demand and two-way communication, and more strongly integrates the process of commodity information release to payment collection, after-sales service and other processes, forming a system. A complete set of marketing channels.
(4) More management-targeted
network marketing is based on the Internet technology platform, so it can realize a timely and accurate statistical management mechanism, and marketers can directly monitor the release of advertisements online. Through a series of marketing methods, enterprises can establish a relatively complete database of user information, including the geographical distribution of users, age, gender, income, occupation, etc. These user data can help marketers to analyze the market audience of enterprise products in a targeted manner, and carry out effective and cost-effective accurate placement of product advertisements.
2. Understand the function of
network marketing Network marketing is a test that requires practice and application, and is a summary of experience accumulated and explored by enterprises in marketing activities. The basic functions of network marketing are manifested in eight aspects: network branding, website promotion, information release, sales promotion, online sales, customer service, customer relationship, and online research.
(1) The important task of network brand
network marketing is to establish and promote the brand of the company's products on the Internet, and to allow the company's brand to be extended and expanded on the Internet. Internet marketing provides feasible conditions for enterprises to use the Internet to establish a brand image. As we all know, the construction of an Internet brand is based on the construction of a website. Through a series of marketing operations, it is a process that customers and the public can recognize and recognize the company.
(2) Website promotion
The number of visits (effective) of the corporate website is the key to the success or failure of corporate online marketing, especially for small and medium-sized enterprises today, due to limited resources, the traditional marketing planning corporate capital is unbearable. The importance of online promotion is becoming more and more prominent.
Website promotion strategy is the rational planning and utilization of various website promotion tools and resources. To formulate a website promotion strategy, it is necessary to analyze the consumption habits of potential users of the enterprise itself, analyze the main network channels for obtaining information, and reasonably and appropriately implant brand promotion in the process.
(3) Information release
The information release in the process of network marketing is to excavate and utilize the channel resources of information release and dissemination, and transmit the enterprise marketing information to our target users, partners, the public and other groups in an efficient manner.