Factors to consider for local businesses that generally fall under the local SEO banner. Address, citations, NAP consistency, Google My Business and reviews all factors. However, in the Moz Local Ranking Factors study, links are still the second most important factor after on-page signals, yet they are considerably harder to influence. Both of these studies were published in 2015, but things aren't moving so fast and new signals tend to have a softer influence. Much more recently, Google's Andrey Lipattsev revealed that links, content, and RankBrain are the
top three ranking factors, so links are just as important in 2017 as they were in 1998, when the first prototype from Google was launched. Penalties, spam jewelry retouching service and link quality I really don't want to go too far down this rabbit (penguin) hole, but given the financial rewards associated with search engine visibility, it didn't take long for individuals to start trying to make a reverse-engineer PageRank. This led to about 15 years of abusive tactics (
which often worked better than they should have), subsequent punishments, and all sorts of problems. I'm not 100% convinced that Google has completely solved this problem, however, focusing on the relevance and quality of the links you build is crucial for long-term success. This means real links from real sites that return in real search results and are read by real people. I got it? Everything else is dialed first Before we dive in, let's get a few things clear - don't start here. Start by calling everything else. That may be enough. Surely you want to maximize the results of the slightly simpler tactics and get your local