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Md Siraj
Apr 07, 2022
In Business Forum
Influencer marketing is an important way of marketing in the era of social media. As social media moves from the era of graphics to the era of video, influencers are gradually changing from KOLs to celebrities. Every brand that paid attention to KOL text messagte service marketing in the past must pay attention to talent marketing in the future. Since the birth of social media, "influencer marketing" has become an important way of brand marketing. Influencers are called Influencers in foreign countries. There are two core reasons why Influencers are increasingly valued by enterprises. First, in the fragmented era of the mobile Internet, users' attention is no longer focused on the core period of a certain core media, so the role of traditional advertising is gradually diminishing. Second, Influencers are in an objective and impartial third-party position, and they have influence in vertical fields, so they have an increasing influence on consumers' decision-making. Influencers are generally called KOLs in China, and they were born in the era text messagte service of Weibo. For more than a year, with the popularity of short video and live broadcast marketing, a new word has been mentioned more and more, this word is "talent". The concept of talent marketing was born. Judging from the trend of social media videoization, talent marketing will definitely become an important means of brand marketing in the future. This article will discuss the following issues: What is the difference between a talent and a KOL? What are the pain points of talent marketing? How to do talent marketing correctly? 01 Influencers, reaching people from KOLs First of all, let’s talk about the difference between KOL and Daren. Influencer Marketing, from KOL to Talent (1) In terms of time, platform and content form KOL was born in the era of the rise of Weibo. In the early days, the KOLs text messagte service on Weibo were mainly a group of elites, such as Han Han, Fang Zhouzi, Lian Yue, He Weifang, etc., who shared their views on Weibo. With the expansion of the crowd, Duan Zishou captured Weibo. , A large number of Duanzi hands represented by Gushan have become influential KOLs, and then they have gradually differentiated into KOLs in various fields such as finance, technology, and beauty. These KOLs are mainly active in the hottest year of Shuangwei marketing, and the main output content is also pictures and texts. Daren is basicallysaw a pair of shoes on Weibo. The nature of the p
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