Link building often goes hand-in-hand with blog content, but it doesn’t have to. It refers to exchanging website links with another company in order to build your online reputation. When you exchange links, you want to make sure that they are coming from a variety of websites and not the same one over and over again. A good way to think about this is if you have one friend who says they like your cooking 100 times vs 100 friends who say they like your cooking once. You’re going to trust 100 people’s opinions over one. It’s also important to exchange links indirectly, meaning if one website adds your link, you’ll need to add theirs to a different site. If not, search engines will pick up on the link exchange and flag it. Keywords When you are building your website, it’s important to keep keywords in mind. Keywords are a big part of what makes your website rank organically. Essentially, keywords are important words that represent your business. Let’s take Visitor Queue for example, we are Consumer Phone List a B2B lead generation and personalization company. This means we will want to include “lead generation”, “B2B lead generation”, “personalization”, and other variations of these terms into consideration when building new content for our website. If you take a look at the pages on our website, you will notice that all pages include a variation of these terms. This makes our website rank better for those search terms and hopefully appear before our competitors on search engines. A great tool to help you discover keywords that you should include is Google Keyword Planner. I will talk about this in more detail later on. Metadata Metadata is another important factor that goes into SEO. This type of data can include meta descriptions, keywords, title tags, and image data. This information also helps search engines decide what kind of business you are, which will then help them suggest your website over others that may not have it or don’t have great data. Metadata also helps a lot with accessibility, which search engines love. If you’re not familiar with metadata, I would suggest taking a look at metadata.io. They are a company that helps businesses enhance their data and improve visibility.