Jun 11, 2022
In Business Forum
Facing the current situation of difficult user growth, executive list doing a good job in refined operations and improving user retention has also become an important step to drive the continuous growth of products and realize compound interest. At the executive list same time, user retention is also related to product reputation to a certain extent. There are corresponding contacts. In this article, the author made a corresponding summary of user retention, let's take a look. Introduction: This article will disassemble the content of user retention in the AARRR model from the perspective of improving the value of retention to products, The basic goals of user retention at different executive list stages, and the specific practical methods to improve retention, hoping to inspire everyone. 1. What is the value of improving retention? Why do you want to break your head for user retention? I often hear a saying in the industry, "If you don't keep it, you will die. A product without good retention is equivalent to taking the road of chronic suicide!" It can be seen that improving retention plays an extremely important executive list role in products. Harvard Business Review studied the value of user retention and found: The consensus of 70% of companies is that it is cheaper to keep an existing user than to reacquire one; The CAC cost of a new user and customer acquisition is executive list more than 5 times more expensive than retaining an old user; For every 5 percentage points increase in user retention rate, profits will increase by 25 to 95 percentage points. A product executive list with a high retention rate can bring compound interest effects. The longer the product retains users, the greater the benefit from users. Another benefit of having a high retention rate is that your word-of-mouth and viral marketing will work better.